Google reviews schema guidelines to prohibit vulgar or profane language
Google has reviewed schema guidelines. These guidelines must be followed as it states clearly when to use schema markup. These changes in guidelines will have great impact on websites. Well, strategy of Google is clear now. Make sure your reviews doesn’t include any kind of vulgar language and profanity. Otherwise Google will remove all such reviews. Your language while writing reviews must be refined. Vulgar language or profanity will not be tolerated. It really good step by the side of Google. It will be really helpful to increase moral values and prohibition of wickedness from the world.
Google reserves the right to eliminate your snippets from search results and from your websites. The most remarkable change is that inclusion of third party reviews on your website is not allowed. You are not allowed to markup such kinds of reviews with schema.
Direct reviews produced by your own site are not allowed. If these reviews have been taken from third party source, you are not allowed to markup it with schema. Google can use its right to eliminate such reviews.
Google has added many other things in list of schema guidelines. You are required to have internal control over quality to ensure that whatever old or new reviews, do not contain vulgar and profane language. If someone has multiple business location, reviews for multiple business location would not be applied to all. According to new policy, duplicate reviews are prohibited. So don’t include similar reviews across multiple business or the reviews that have been taken from different sources.
Customers are also allowed to express whatever reviews are positive or negative. Content providers can’t put away restrictions based on the positive or negative sentiments of the reviews until it’s submitted to Google.
Everyone must hold tight management and there should be not compromise over the standard and quality of reviews.
Go through all reviews. Have a check over on the content. If you have gotten any vulgar language, any profanity, any violation of rules and regulations, you must take it away. Keep your site safe and abide by Google policy.