Design can make a website look faster
When it comes to website speed, you are always curious because you can loose so many customers because of this. So this has to be taken care of at earliest, there are many ways to do it and one is Website’s design, yes it’s true.
A lot has been written over the years on how to speed up your website, people did it by tweaking the HTML and CSS for better performance. This is very important for a lot of reasons, the less time a page takes to load the more a customer is interested in going through the details of the website.
We worry about this sort of things for business reasons all the time – we want conversions, people coming in interacting with the website. The faster the loading time of website is in the browser, the faster a user can register or sign up, or even make a purchase if it is a eCommerce website. This is just one benefit to being fast. But this is not it, the another side of things that have been noticed lately is to “look” fast. Now the question is how?
How to check performance
There are different things that you can do to make a web page look fast that go beyond technical methods. E.g., the way you align the text fields of a user signup form, can impact a person’s insight of the form.
Using horizontal alignment of the form fields gives an impact that the form is really faster to complete. The planned use of animations can also sell the inspiration of something being fast and easy to influence. For instance see the screen below;
In the screenshot above, the sign-up form on tumblr website is using horizontal fields – this is an effort to show graphically how fast the form is to complete.
If the primary component on the web page that you’re designing also contains the key call to action, the faster a user notice this the faster he will take action. This is just to make it look faster, technically it has nothing to do with the track time.
It can pay bonus if you keeping the user’s awareness of speed and ease of use in mind. I dare to challenge you to consider this idea of apparent speed as you go and start your next website design you will definitely see the results.